• The Founder White BARONS oxford skjorte
  • The Founder 4.0
  • The Founder 4.0
  • The Founder 4.0
  • The Founder 4.0
  • The Founder 4.0
  • The Founder 4.0
1 /8

TheFounder 4.0

1 099 SEK

Size Guide

Välj passform och storlek


Customer Reviews

Based on 9 reviews
Markus Ohman

The Founder 4.0

Henrik Houlberg Petersen
Fantastisk kvalitet

Virkelig lækker skjorte. Fantastisk kvalitet og god pasform.

Bertel Stenkjær
God kvalitet.

Behagelig at have på.
Rigtig god kvalitet.
God pasform.

Kenneth Andersen
Jeg er skuffet…

Jeg er skuffet over at at jeg ikke har funnet av dette merket før. Jeg har aldri opplevd maken til kvalitet og passform som på de skjortene jeg akkurat fikk i posten! Kommer aldri til å kjøpe noen annen skjorte igjen..

Dan Rosendal
Fremragende service

Hurtig, venlig og fremragende service!

Gratis Frakt

Vi erbjuder alltid fri frakt i hela Sverige. Förväntad leveranstid är normalt 2-5 arbetsdagar.

Gratis Retur & Byten

Du kan enkelt och kostnadsfritt returnera eller byta inom 100 dagar.

100 dagar returrätt

Vi vill ha nöjda kunder. Det är därför vi inte har bråttom. Du har 100 dagar på dig att returnera. Japp, 100 dagar.

100% nöjdhetsgaranti

Om du inte är nöjd med din första tröja är det bara att skicka tillbaka den. No questions asked.
The Founderär vår tolkning av den mest ikoniska skjortan någonsin. Nämligen oxfordskjortan. Naturligtvis är vår tolkning helt utan logotyp.

Joachim Latocha, Founder

  • The Fabric

    The Fabric

    Även om vår signatur oxford är den kraftfulla tygtypen i vårt sortiment, är den nu ännu mjukare och lättare än någonsin tidigare.

Vad hadeJFK & Agnelligemensamt? Deras förkärlek för oxfordskjortan

Organic ELS cotton.The 0.1%

At BARONS, we exclusively use organic cotton. Period. But we don't just use any type of cotton. We only use the longest cotton fibres in the World - the so-called Extra-long staple fibres (ELS). It represents less than 0.1% of the global cotton supply. In the past it was considered impossible to cultivate using organic methods. Our guess is that you have never worn an organic business shirt with ELS fibres before. Until now.

  • Organic extra-long staple cotton

    We only use organic cotton - mainly Giza ELS cotton sourced directly from the Nila delta in Egypt. The unique microclimate in Egypt combined with the abundant natural water source of the Nile makes area east of Alexandria ideal location for cotton. Being located at the very end of the Nile river - means the next stop for the water flow is the Mediterranean sea. Organic cotton means no synthetic fertilizers, no pesticides and no GMO seeds.

Synthetic fibres. No thanks!

In our world, plastic-based synthetic fibres do not belong in a high-quality shirt. This is why we avoid using elastane, spandex, polyester etc. in our shirts. It’s often the cheap, dirty way of achieving so-called “stretch”.  

As any garment is washed and worn repeatedly, its mass decrease over time. This means that some of the textiles are washed into the environment, either from laundry washing or from surface abrasion. In the end, this fibre will become micro-plastics. Furthermore, a large share of products will end up in a landfill far from where it was first sold.  

We don't like microplastics in our oceans which is why we have opted for the natural alternative. We call this Natural Stretch, a special method which adds 10-15% of stretch to our fabrics without using any plastic-based synthetics.

CO2 Footprint

What gets measured gets managed

With Generation 4 we have reduced the climate footprint of our shirts by almost 50%. Our products have some of the lowest footprints in our industry and we are proud of this. But we still have work to do to find further reductions.

*Numbers reflected are kg/CO2 equivalents

  • 3,3 kg


  • 3,8 kg


  • 2,9 kg


  • 3,9 kg


Learn more

Direct to Consumer

Razor-sharp prices. Just like our shirts.

  • 1099 kr


    Direct to consumer

  • 1499 kr

    Traditional retail

    Incl. agent and retail mark-up

We eliminated all costly middlemen defining the traditional retail model. Instead, we sell directly to you.

No sales - No BS! Just a 100% honest pricing model so you can buy what you need when you need it. Simple as that!

Generation 4.0Business shirts i 100% organic cotton.

Of course.

  • Forever refining

    In the future we will continue to focus on reducing the overall carbon footprint of our shirts - even down to the smallest components like threads, buttons and packaging. Furthermore, we will work with our suppliers to increase the share of locally installed renewable energy (e.g. solar) which could drive significant further reductions. We don't have the perfect solution yet but we are working to reach it.

When less is more

Man ska höra sanningen från ... +800 glada skjortkrigare