• The CEO White BARONS shirt
  • info_Model: 189 cm, 78 kg wearing Super slim fit M (39-40)
    Model: 189 cm, 78 kg wearing Super slim fit M (39-40)
  • The CEO 4.0
  • The CEO 4.0
  • The CEO collar
  • The CEO back
  • The CEO
  • The CEO White BARONS shirt
  • The CEO cuff
1 /10
GEN 4
Organic

TheCEO 4.0

1 400 SEK

Recensioner

Customer Reviews

Based on 181 reviews
80%
(144)
14%
(26)
5%
(9)
0%
(0)
1%
(2)
D
Duncan Blokland
The best

No more words needed

S
Søren Østergaard
Mega komfortabel

Super lækker skjorte som er meget komfortabel.
Et lille minus er at efter 8-10 gang vask bliver den nusset i stoffet.

A
Anonym
God klassisk skjorte

God pasform og fleksibel så den er behagelig at have på en hel dag.

S
Søren Christensen
Godt, men bredere hals, vil være dejligt

Virkelig god skjorte og virkelig lækkert, at man kan vælge kortere ærmer - den mulighed er afgørende for mit kundeforhold personligt. Kunne dog også godt ønske mig mulighed for at vælge en bredere/større hals.

A
Anders Sjögren
The CEO 4.0

b

Färg: White

Se allt (3)

Size Guide

Mata in dina mått

cm
kg
år

Välj passform och storlek

Super Slim Fit:
Vår mest figurnära modell, som vanligtvis passar väldigt smala kroppar
Slim Fit:
Vår mest populära passform. Formad modell som passar en normal kroppsform. Finns även i en kortare (-3cm) och längre version (+4cm) i utvalda storlekar
Contemporary Fit:
Till den levande mannen. Knappt lika passformade som våra andra passformer, men fortfarande med baksömmar

Beställ före kl. 15:00 så packar vi din order idag

Förväntad leveransdatum:
  • Recensioner

    Customer Reviews

    Based on 181 reviews
    80%
    (144)
    14%
    (26)
    5%
    (9)
    0%
    (0)
    1%
    (2)
    D
    Duncan Blokland
    The best

    No more words needed

    S
    Søren Østergaard
    Mega komfortabel

    Super lækker skjorte som er meget komfortabel.
    Et lille minus er at efter 8-10 gang vask bliver den nusset i stoffet.

    A
    Anonym
    God klassisk skjorte

    God pasform og fleksibel så den er behagelig at have på en hel dag.

    S
    Søren Christensen
    Godt, men bredere hals, vil være dejligt

    Virkelig god skjorte og virkelig lækkert, at man kan vælge kortere ærmer - den mulighed er afgørende for mit kundeforhold personligt. Kunne dog også godt ønske mig mulighed for at vælge en bredere/større hals.

    A
    Anders Sjögren
    The CEO 4.0

    b

The CEOär vår egna personliga favorit och skjortan som startade allt

Joachim Latocha, Founder

  • The Fabric

    The Fabric

    Den eleganta tygtypen med tydlig twillstruktur. Tyget är relativt kraftigt med en vikt på 160 g/m2. Perfekt när du behöver vara formell, eller behöver vara extra vass i styrelserummet på måndagsmorgnar.

I en värld full av trender ärThe CEOsymbolen för en tidlös klassiker.

Organic ELS cotton.The 0.1%

At BARONS, we exclusively use organic cotton. Period. But we don't just use any type of cotton. We only use the longest cotton fibres in the World - the so-called Extra-long staple fibres (ELS). It represents less than 0.1% of the global cotton supply. In the past it was considered impossible to cultivate using organic methods. Our guess is that you have never worn an organic business shirt with ELS fibres before. Until now.

  • Organic extra-long staple cotton

    We only use organic cotton - mainly Giza ELS cotton sourced directly from the Nila delta in Egypt. The unique microclimate in Egypt combined with the abundant natural water source of the Nile makes area east of Alexandria ideal location for cotton. Being located at the very end of the Nile river - means the next stop for the water flow is the Mediterranean sea. Organic cotton means no synthetic fertilizers, no pesticides and no GMO seeds.

Synthetic fibres. No thanks!

In our world, plastic-based synthetic fibres do not belong in a high-quality shirt. This is why we avoid using elastane, spandex, polyester etc. in our shirts. It’s often the cheap, dirty way of achieving so-called “stretch”.  

As any garment is washed and worn repeatedly, its mass decrease over time. This means that some of the textiles are washed into the environment, either from laundry washing or from surface abrasion. In the end, this fibre will become micro-plastics. Furthermore, a large share of products will end up in a landfill far from where it was first sold.  

We don't like microplastics in our oceans which is why we have opted for the natural alternative. We call this Natural Stretch, a special method which adds 10-15% of stretch to our fabrics without using any plastic-based synthetics.

CO2 Footprint

What gets measured gets managed

With Generation 4 we have reduced the climate footprint of our shirts by almost 50%. Our products have some of the lowest footprints in our industry and we are proud of this. But we still have work to do to find further reductions.

*Numbers reflected are kg/CO2 equivalents

  • 3,3 kg

    TheConsultant

  • 3,8 kg

    TheCEO

  • 2,9 kg

    TheLawyer

  • 3,9 kg

    TheFounder

Learn more
Generation 4.0Business shirts i 100% organic cotton.

Of course.

  • Forever refining

    In the future we will continue to focus on reducing the overall carbon footprint of our shirts - even down to the smallest components like threads, buttons and packaging. Furthermore, we will work with our suppliers to increase the share of locally installed renewable energy (e.g. solar) which could drive significant further reductions. We don't have the perfect solution yet but we are working to reach it.

When less is more

Man ska höra sanningen från glada skjortkrigare