Model: 180 cm, 79 kg wearing Slim M (39/40)

Model: 180 cm, 79 kg wearing Slim M (39/40)

1 /9

TheFounder 4.0

1 099 SEK

Perfekt skjorte!

Elsker den!!

God service og behagelig skjorte

Kjøpte en M slim ekstra long til meg selv og L slim ekstra long i gave til min bror.
Hadde en liten feil på M skjorten som fort ble løst av rask og god service.
Passform kunne like gjerne vært skreddersydd, passer perfekt! Skjorten gir mulighet for høy mobilitet, altså ingen restriksjoner.
Anbefaler! Allerede flere skjorter i bestilling!

returret

skjorte for stor. Nem og smidig returnering og fremsendelse af ny.
Skjorte i god kvalitet og pasform.

God passform

God passform, litt stiv før første vask. Føles bra.

The Founder 4.0 | Light blue

1 2 3

Färg: Light blue

Se allt (3)

White

Light blue

Blue stripe

Passform

Perfekt skjorte!

Elsker den!!

God service og behagelig skjorte

Kjøpte en M slim ekstra long til meg selv og L slim ekstra long i gave til min bror.
Hadde en liten feil på M skjorten som fort ble løst av rask og god service.
Passform kunne like gjerne vært skreddersydd, passer perfekt! Skjorten gir mulighet for høy mobilitet, altså ingen restriksjoner.
Anbefaler! Allerede flere skjorter i bestilling!

returret

skjorte for stor. Nem og smidig returnering og fremsendelse af ny.
Skjorte i god kvalitet og pasform.

God passform

God passform, litt stiv før første vask. Føles bra.

The Founder 4.0 | Light blue

1 2 3

Vi erbjuder alltid fri frakt i hela Sverige. Förväntad leveranstid är normalt 2-5 arbetsdagar.

Du kan enkelt och kostnadsfritt returnera eller byta inom 100 dagar.

Vi vill ha nöjda kunder. Det är därför vi inte har bråttom. Du har 100 dagar på dig att returnera. Japp, 100 dagar.

Om du inte är nöjd med din första tröja är det bara att skicka tillbaka den. No questions asked.

The Founderär vår tolkning av den mest ikoniska skjortan någonsin. Nämligen oxfordskjortan. Naturligtvis är vår tolkning helt utan logotyp.

Joachim Latocha, Founder

The Fabric
Även om vår signatur oxford är den kraftfulla tygtypen i vårt sortiment, är den nu ännu mjukare och lättare än någonsin tidigare.
The Collar
Håll kragen öppen för en Casual Friday eller håll slipsen knivskarp på plats med den ikoniska button-down-kragen.
The Cuffs
Manschetten har två knappar så att du enkelt kan justera din passform vid handleden. Avrundningen runt knapphålet tillför elegans till det annars vassa uttrycket.

Vad hadeJFK & Agnelligemensamt? Deras förkärlek för oxfordskjortan

Organic ELS cotton.The 0.1%

At BARONS, we exclusively use organic cotton. Period. But we don't just use any type of cotton. We only use the longest cotton fibres in the World - the so-called Extra-long staple fibres (ELS). It represents less than 0.1% of the global cotton supply. In the past it was considered impossible to cultivate using organic methods. Our guess is that you have never worn an organic business shirt with ELS fibres before. Until now.

Organic extra-long staple cotton
We only use organic cotton - mainly Giza ELS cotton sourced directly from the Nila delta in Egypt. The unique microclimate in Egypt combined with the abundant natural water source of the Nile makes area east of Alexandria ideal location for cotton. Being located at the very end of the Nile river - means the next stop for the water flow is the Mediterranean sea. Organic cotton means no synthetic fertilizers, no pesticides and no GMO seeds.
Comfort. Without the plastics.
To increase comfort we use a special weaving technique to add 10-15% natural stretch to the fabric without adding any synthetic plastic fibres.
Cotton is not just cotton
When it comes to cotton it's really quite simple. The longer the fibre, the better and more durable the shirt. Thats why we only use 100% extra-long staple cotton for our shirts. And it’s even organic, something you probably won’t find anywhere else. The top 0.1% of the global cotton supply.

Synthetic fibres. No thanks!

In our world, plastic-based synthetic fibres do not belong in a high-quality shirt. This is why we avoid using elastane, spandex, polyester etc. in our shirts. It’s often the cheap, dirty way of achieving so-called “stretch”.

As any garment is washed and worn repeatedly, its mass decrease over time. This means that some of the textiles are washed into the environment, either from laundry washing or from surface abrasion. In the end, this fibre will become micro-plastics. Furthermore, a large share of products will end up in a landfill far from where it was first sold.

We don't like microplastics in our oceans which is why we have opted for the natural alternative. We call this Natural Stretch, a special method which adds 10-15% of stretch to our fabrics without using any plastic-based synthetics.

CO2 Footprint

What gets measured gets managed

With Generation 4 we have reduced the climate footprint of our shirts by almost 50%. Our products have some of the lowest footprints in our industry and we are proud of this. But we still have work to do to find further reductions.

*Numbers reflected are kg/CO2 equivalents

Learn more

3,3 kg

TheConsultant

3,3 kg
3,8 kg

TheCEO

3,8 kg
2,9 kg

TheLawyer

2,9 kg
3,9 kg

TheFounder

3,9kg

Learn more

Direct to Consumer

Razor-sharp prices. Just like our shirts.

We eliminated all costly middlemen defining the traditional retail model. Instead, we sell directly to you.

No sales - No BS! Just a 100% honest pricing model so you can buy what you need when you need it. Simple as that!

Direct to Consumer

Razor-sharp prices. Just like our shirts.

1099 kr
BARONS
Direct to consumer
1499 kr

Traditional retail
Incl. agent and retail mark-up

We eliminated all costly middlemen defining the traditional retail model. Instead, we sell directly to you.

No sales - No BS! Just a 100% honest pricing model so you can buy what you need when you need it. Simple as that!

Generation 4.0Business shirts i 100% organic cotton.

Of course.

Italian fabrics
The first generation only consisted of two shirts. The Consultant and The CEO. They were produced with stock fabrics from the respected Italian fabric mill Albini.
Our first signature fabrics
In the spring of 2017, we launched Gen 2. Our very first shirts were made from our first signature fabrics. At the same time, we added contemporary fit to the body options. In the course of the following 2 years, we added The Lawyer and The Founder to the assortment.
Natural stretch is introduced
In 2020 we added a new textile technology to all our fabrics. We call it “Natural stretch” which is the sustainable and durable alternative to synthetics fibres. By doing so the textile becomes more flexible and comfortable - while keeping its sharp appearance over time.
100% organic
Generation 4 is our greatest innovation yet. Unlike our past generations, which were all based on conventional cotton, Generation 4 is made exclusively from the rarest and exclusive cotton in the world - organic Egyptian ELS Giza cotton. The 0.1% finest cotton fibre in the world.
Forever refining
In the future we will continue to focus on reducing the overall carbon footprint of our shirts - even down to the smallest components like threads, buttons and packaging. Furthermore, we will work with our suppliers to increase the share of locally installed renewable energy (e.g. solar) which could drive significant further reductions. We don't have the perfect solution yet but we are working to reach it.