Signature twill

The fabric is weaved with our own developed medium-weight twill fabric. The fabric is finished with a unique Swiss non-iron technology making the shirt among the most wrinkle-resistant shirts on the market. Without the use of synthetic fibres. Of course.

Extreme cutaway

The extreme cutaway collar is for the business man looking for a more modern alternative. Our sewn-in collar shapers and special interlining technology ensures a collar which will stay crisp no matter how many tines the shirt is washed.

Single cuff

The classic cuff has two buttons making it easy to adjust the fit to match your wrist size. The rounded cuffs add elegance to the look of the shirt. For added versatility, we have added an extra buttonhole making it possible to use the shirt with cufflinks.

Organic extra-long staple cotton

We only use organic cotton - mainly Giza ELS cotton sourced directly from the Nila delta in Egypt. The unique microclimate in Egypt combined with the abundant natural water source of the Nile makes area east of Alexandria ideal location for cotton. Being located at the very end of the Nile river - means the next stop for the water flow is the Mediterranean sea. Organic cotton means no synthetic fertilizers, no pesticides and no GMO seeds.

Comfort. Without the plastics.

To increase comfort we use a special weaving technique to add 10-15% natural stretch to the fabric without adding any synthetic plastic fibres.

Cotton is not just cotton

When it comes to cotton it's really quite simple. The longer the fibre, the better and more durable the shirt. Thats why we only use 100% extra-long staple cotton for our shirts. And it’s even organic, something you probably won’t find anywhere else. The top 0.1% of the global cotton supply.

Italian fabrics

The first generation only consisted of two shirts. The Consultant and The CEO. They were produced with stock fabrics from the respected Italian fabric mill Albini.

Our first signature fabrics

In the spring of 2017, we launched Gen 2. Our very first shirts were made from our first signature fabrics. At the same time, we added contemporary fit to the body options. In the course of the following 2 years, we added The Lawyer and The Founder to the assortment.

Natural stretch is introduced

In 2020 we added a new textile technology to all our fabrics. We call it “Natural stretch” which is the sustainable and durable alternative to synthetics fibres. By doing so the textile becomes more flexible and comfortable - while keeping its sharp appearance over time.

100% organic

Generation 4 is our greatest innovation yet. Unlike our past generations, which were all based on conventional cotton, Generation 4 is made exclusively from the rarest and exclusive cotton in the world - organic Egyptian ELS Giza cotton. The 0.1% finest cotton fibre in the world.

Forever refining

In the future we will continue to focus on reducing the overall carbon footprint of our shirts - even down to the smallest components like threads, buttons and packaging. Furthermore, we will work with our suppliers to increase the share of locally installed renewable energy (e.g. solar) which could drive significant further reductions. We don't have the perfect solution yet but we are working to reach it.